Friday, April 20, 2012

NAB: Never.no debuts social media prompter for TV talent

Producing live TV is tricky enough, but add real-time social media to the mix, and it can be downright difficult. The social TV startup Never.no has rolled out a new product here at NAB that aims to make it easier for on-air talent to react to social media without waiting for a producer to add it to a script. Called "Prompter," it runs on an iPad app. "It's a second version of a companion app, but specifically for presenters," said Never.no's Scott Davies, who showed us how it works...

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